We wanted to capture the essence of The Salt Brothers in a way that was simple, unique, and delightfully tasty in it's characterization of our own brand. We wanted to communicate that we're a fun team that loves simple stories with refreshing characters.
Instead of creating a talking-head piece about who we are and what we do, we figured we would do what we do best. Create a visual story that's driven solely by an interesting character in an interesting environment with an interesting situation. With this piece, we weren't aiming to tell the world what we do, but instead who we are: lovers of all things salty.
We hope you enjoy this little piece starring our friend and character extraordinaire, Rocko Wheeler.
For the past several years, our chief creative AK Hottman has been hard at work on a short film titled, Chicken Suit.
Chicken Suit is a dark comedy about a man going on the run from a loan shark in order to protect his girlfriend from the disaster he's created. All while wearing a chicken suit.
It's a wild ride filled with scratch tickets, unconventional robberies, gas stations, road side make outs, fast food chicken, and the great American Southwest.
Here you will find the 19-minute short film itself as well as a 20-second trailer and a short Kickstarter film.
We hope you enjoy this fun, wild ride!
Check out the Chicken Suit Treatment.
We worked with our good friends at BFD NYC to create a web series for Fast Company Magazine titled, "Who's Next."
We wanted to approach this series in a way that was completely different from the other content that Fast Company was producing. We wanted to tell stories about entrepreneurs that centered not only around the individual's business, but primarily we wanted the stories to center around the entrepreneurs personal life. We aimed to show how each individual's up bringing and life-decisions led them to a place of passion, and that their business was not only born out of an interest, but that their business is truly an extension of who they are as people through their struggles and choices.
We wanted to then layer these stories with beautifully composed interviews, colorful and exciting animation, and a tasteful collection of b-roll and found footage.
O'Gara Coach is a luxury car dealership that sells everything from Lamborghini to Aston Martin and from Bugatti to Bentley. If you want to buy a luxury vehicle in the Los Angeles area, odds are you're going to go to O'Gara Coach.
As such, we wanted to create video content that not only showcased the beauty of the vehicle itself, but that also exemplified the lifestyle. We wanted to create something that was sexy and sleek. It's easy to search the internet for an image of a Lamborghini but we wanted to give the audience an experience.
We wanted to create images that were almost jarring in their stark contrast: cutting from a very opaque, white image, to a very dark, black image. We also wanted to create a narrative structure that escalated to the most dramatic shot within the piece: a beautiful crane shot that carries us from an overhead, exterior shot down into the actual driver's seat. For the first time in the piece the audience is not only inside the car, but they're now placed directly into the driver's seat.
After we completed the Lamborghini piece we were asked to take existing footage from the car manufacturers and cut together a 30 second television spot to run in the Los Angeles area, which you will also see below.
For this entire piece, we worked with our good friends at Thirdfloor Media.
To see our process, check out the O'Gara Coach Animatic.
For "Hope" we wanted to create a music video that not only exemplified the themes of the song but that also exemplified the style and structure of the song itself.
In regards to the structure, we wanted to showcase the difference between the down-tempo verses and the up-tempo choruses. The best way to accomplish this we felt was to incorporate the use of slow-motion, over-cranked scenes for the verses and fast-cut, fast-shuttered photography for the choruses.
In regards to the content itself, the obvious theme of the song was "hope." We wanted to explore this idea through the eyes of a child, as there is no one more hopeful than a child. However, every story needs drama. So, from there we decided to create this tension between the bullies and the long-ranger-type hero.
All of this set in a fun, beautiful, Lord of the Rings type setting. Perfect for a cinematic story.
To see the treatment, check out the Development Page.
"Sneeze" was created as a spec piece.
For this particular commercial, we wanted to tell a simple, clearly-defined story that culminated to one specific joke. We also wanted to play off the idea of misinformation and miscommunication, something that is so relatable in daily interaction and something that can be so humorous, especially to an outsider looking in. I (AK) for one am always finding myself in situations where there is confusion over what exactly was said. This is that same idea but even more simplified to a single sneeze.
From there we thought it would be a lot of fun to up the stakes by setting the story as a first date in a classy, high-end restaurant.
To understand the process and ideation of this spot, visit the Development Page and click the "Sneeze" treatment.
"Paint Fight" was created for the Dorito's 2012 Crash The Superbowl and while it did not make it to the Top 5, we did receive a great deal of press and recognition for our spot.
We wanted to take the main tenants of so many Superbowl commercials; from physical humor, to fast action, to simple jokes, and create something that was very unique and specific to us. All of this leading up to a single moment of humorous misinterpretation.
The characters are also near and dear to our hearts; with our silly, sloppy, Dorito's loving villain and our overly-serious, perfectly organized, Dorito's loving artist.
Check out the Paint-Fight Animatic to see how the idea was developed!
We worked closely with K2 Sports on a fun new short film coming your way titled SkiHab! Hold tight! You'll be getting little teases of our short film starting the first of September!
Featuring K2's one-and-only DJ Mullet as Ski-habilitation specialist Dr. DJ Mullet, he is out to help those who are recovering from outdated ski gear and ski equipment.
We went with Fast Company reporter Mark Wilson on an inside look into how the creative process at Taco Bell works.
This short episode is sure to make you laugh as you'll follow the overly-ambitious Mark through everyone's favorite Mexican fast-food restaurant.