O'Gara Coach is a luxury car dealership that sells everything from Lamborghini to Aston Martin and from Bugatti to Bentley. If you want to buy a luxury vehicle in the Los Angeles area, odds are you're going to go to O'Gara Coach.
As such, we wanted to create video content that not only showcased the beauty of the vehicle itself, but that also exemplified the lifestyle. We wanted to create something that was sexy and sleek. It's easy to search the internet for an image of a Lamborghini but we wanted to give the audience an experience.
We wanted to create images that were almost jarring in their stark contrast: cutting from a very opaque, white image, to a very dark, black image. We also wanted to create a narrative structure that escalated to the most dramatic shot within the piece: a beautiful crane shot that carries us from an overhead, exterior shot down into the actual driver's seat. For the first time in the piece the audience is not only inside the car, but they're now placed directly into the driver's seat.
After we completed the Lamborghini piece we were asked to take existing footage from the car manufacturers and cut together a 30 second television spot to run in the Los Angeles area, which you will also see below.
For this entire piece, we worked with our good friends at Thirdfloor Media.
To see our process, check out the O'Gara Coach Animatic.