"Paint Fight" was created for the Dorito's 2012 Crash The Superbowl and while it did not make it to the Top 5, we did receive a great deal of press and recognition for our spot.
We wanted to take the main tenants of so many Superbowl commercials; from physical humor, to fast action, to simple jokes, and create something that was very unique and specific to us. All of this leading up to a single moment of humorous misinterpretation.
The characters are also near and dear to our hearts; with our silly, sloppy, Dorito's loving villain and our overly-serious, perfectly organized, Dorito's loving artist.
Check out the Paint-Fight Animatic to see how the idea was developed!