We wanted to capture the essence of The Salt Brothers in a way that was simple, unique, and delightfully tasty in it's characterization of our own brand. We wanted to communicate that we're a fun team that loves simple stories with refreshing characters.
Instead of creating a talking-head piece about who we are and what we do, we figured we would do what we do best. Create a visual story that's driven solely by an interesting character in an interesting environment with an interesting situation. With this piece, we weren't aiming to tell the world what we do, but instead who we are: lovers of all things salty.
We hope you enjoy this little piece starring our friend and character extraordinaire, Rocko Wheeler.