"Sneeze" was created as a spec piece.
For this particular commercial, we wanted to tell a simple, clearly-defined story that culminated to one specific joke. We also wanted to play off the idea of misinformation and miscommunication, something that is so relatable in daily interaction and something that can be so humorous, especially to an outsider looking in. I (AK) for one am always finding myself in situations where there is confusion over what exactly was said. This is that same idea but even more simplified to a single sneeze.
From there we thought it would be a lot of fun to up the stakes by setting the story as a first date in a classy, high-end restaurant.
To understand the process and ideation of this spot, visit the Development Page and click the "Sneeze" treatment.