We worked with our good friends at BFD NYC to create a web series for Fast Company Magazine titled, "Who's Next."
We wanted to approach this series in a way that was completely different from the other content that Fast Company was producing. We wanted to tell stories about entrepreneurs that centered not only around the individual's business, but primarily we wanted the stories to center around the entrepreneurs personal life. We aimed to show how each individual's up bringing and life-decisions led them to a place of passion, and that their business was not only born out of an interest, but that their business is truly an extension of who they are as people through their struggles and choices.
We wanted to then layer these stories with beautifully composed interviews, colorful and exciting animation, and a tasteful collection of b-roll and found footage.